Top programmatic marketers. On demand.

Get elite, battle-tested programmatic ads experts across the globe, who know how to scale profitably. Rigorously vetted, outcome-driven fractionals and freelancers – available in days, not weeks. Scale faster with global top tier talent you can trust.

Create stellar campaigns that drive revenue.

Hire a top fractional programmatic marketer who aligns audience strategy, data, automation, and attribution to fuel predictable growth. Strategic media buying, sharp optimization, and full-funnel execution that moves the needle.

Programmatic strategy & media planning
Display, video, CTV & native advertising
B2B ABM & high-intent audience targeting
Amazon DSP & retail media activation
First-party data & cookieless targeting
Attribution, performance tracking & media optimization

Experienced programmatic ads experts for high growth brands.

TopFracs programmatic marketers bring hands-on experience managing large budgets across display, video, CTV, retail media, and B2B platforms. Thoroughly vetted specialists trusted to scale performance profitably across complex media ecosystems.

Growth focused on measurable ROI

Every decision is tied to outcomes like ROAS, CPA, CAC:LTV ratio, pipeline contribution, and revenue lift. No vanity metrics.

Full-funnel ownership

From audience strategy and media planning to DSP execution, creative testing, retargeting, and advanced attribution, our experts manage the entire programmatic growth engine.

Experience across B2B, B2C & D2C models

Work with programmatic operators who understand high-intent targeting, ABM environments, cross-channel orchestration, and scaling challenges across global markets.

How it works.

Tell us your requirement

Share your goals, challenges, and the outcomes you want to unlock in the first 30 and 60 days for your business, over our initial discovery call.

Step 1

Get matched with an elite marketer

With the help of our AI-powered talent matching engine, we shortlist the top programmatic marketer(s) from our global talent pool.

Step 2

Get started with your risk-free trial

Get introduced to your matched top-tier expert, assess suitability and start your no-risk trial without committing long term.

Step 3

Periodic review by TopFracs

A TopFracs Client Success Manager ensures that you get the best value from your engagement, by checking in once every 2 weeks.

Step 4

Save big without compromising on talent.

Top-tier talent is not limited to any one geography alone. Exceptionally talented marketing experts who have worked for top US, UK, EU and global brands are spread across the globe, ready to work on your project next.

You save a great deal quarter over quarter, and year after year, working with an elite marketer working from a global location.

How TopFracs vets and selects top experts.

Profile, Resume & Portfolio Review

We conduct a comprehensive review of each expert’s resume, LinkedIn profile, portfolio, and digital presence to validate experience, credibility, and measurable impact.
Skills & Cultural Interview

Shortlisted candidates undergo a structured interview to assess domain expertise, strategic thinking, communication skills, proficiency in English, and cultural fit.
Real-World Test Project

Candidates complete a time-bound, real-world test project to evaluate execution quality, responsiveness, and performance under practical conditions, where needed.
Interview By Top Industry Expert

Final approval is granted by a respected industry expert or a senior TopFracs Advisory Board member, who ensures the highest professional standards are met.
Continuous Performance Review

Experts are continuously evaluated based on live project performance and client feedback, with proactive replacement if standards are not maintained.

Turn complex media buying into precision-targeted, data-driven revenue growth.

Schedule a quick 30 minute discovery call to discuss your priorities, short term, and long term goals, so we can match you with the best suited programmatic marketing TopFrac(s).

Talent you can trust.

+2200

> 0

Applications and profiles across the globe are scanned by TopFracs every month, for admission to our curated community of top-tier marketing talent.

< 0 %

Only the top 2% of profiles make it successfully into the community of TopFracs approved fractional experts.

0 %

First match success rate of TopFracs's top-tier specialists with clients' exact requirements - across marketing roles, domains and industries.

0 Hrs

Average matching time after initial discovery call between TopFracs's clients and our client onboarding team.

Why choose TopFracs for your business.

TopFracs

Agency

Freelancer

Accountability & Ownership

Full ownership – executors, not just advisors

Often delegate to juniors; accountability varies

Limited capacity; may miss deadlines

Quality of Talent

Pre-vetted, top-tier marketing specialists

Mixed – depends on account manager & team assigned

Highly inconsistent; depends on individual

Speed of Onboarding

< 1 week

2 – 6 weeks

1 – 2 weeks (if available)

Cost Efficiency

Pay only for the exact expertise you need

Often expensive retainers, hidden costs

Cheapest but often low output or limited skills

Flexibility

Scale up/down instantly based on workload

Rigid retainers; long-term contracts

Flexible but unreliable during high workloads

Risk-Free Trial

Frequently Asked Questions.

What does a fractional programmatic marketer do?

A fractional programmatic marketer leads your paid media strategy across DSPs, display, video, CTV, and retail media platforms — managing planning, execution, optimization, and attribution without the cost of a full-time senior hire.

How is programmatic different from standard paid ads?

Programmatic uses automated, data-driven buying across ad exchanges and DSPs to target precise audiences at scale. It goes beyond platform-based ads (like Meta or Google Search) into advanced audience layering, cross-channel orchestration, and real-time bidding environments.

Do TopFracs experts manage large ad budgets?

Yes. Many TopFracs programmatic marketers have managed $1M–$20M+ annual budgets across global campaigns, enterprise accounts, and high-growth D2C brands.

Which platforms do TopFracs programmatic marketers work with?

Our experts commonly work across:

Google DV360, The Trade Desk, Amazon DSP, LinkedIn Ads (for ABM environments), CTV platforms and premium exchanges.

Platform selection depends on your growth objectives.

Can a programmatic marketer help reduce CAC?

Absolutely. Through better audience segmentation, bid optimization, creative testing, and smarter budget allocation, programmatic experts improve media efficiency and lower acquisition costs over time.

Do TopFracs experts support B2B programmatic and ABM campaigns?

Yes. Many TopFracs experts specialize in B2B ABM strategies — targeting high-value accounts using intent data, firmographic filters, and multi-touch orchestration to drive qualified pipeline.

Do TopFracs experts work with D2C and eCommerce brands?

Yes. Our experts support D2C brands with retargeting, dynamic creative optimization, prospecting at scale, retail media activation, and ROAS-focused scaling strategies.

Can programmatic help with brand awareness campaigns?

Yes. Programmatic is highly effective for brand awareness through CTV, video, and premium publisher placements — with measurable lift studies and engagement metrics to track impact.

Do TopFracs experts handle attribution and reporting?

Yes. TopFracs programmatic marketers implement multi-touch attribution models, integrate analytics tools, and provide performance dashboards that align media metrics with revenue outcomes.

Can a fractional expert work alongside our in-house team?

Absolutely. Many clients use TopFracs programmatic marketers to:

Lead strategy while internal teams execute
Audit and optimize existing campaigns
Support expansion into new channels
Provide senior-level guidance

What if the matched programmatic expert is not the right fit?

TopFracs offers a rematch if the fit isn’t right (although a misfit is a rare event), ensuring you always work with a programmatic marketer aligned to your goals, industry, and execution needs.

How quickly can we get started?

Typically, you can be matched with a vetted programmatic expert within 24-72 hours after the initial discovery call and signing of the agreement. Once aligned on goals and scope, onboarding and strategy planning begin immediately.